Richard Robinson

Managing Director , Oystercatchers

Managing Director of Oystercatchers.

Richard specialises in leading change through accelerated marketing performance & digital transformation. He heads a team of consultants and practitioners at Oystercatchers responsible for some of the best known brands & their agency partnerships today. Formerly headed Marketing for McDonald’s Restaurants in the UK & international marketer for The Coca-Cola Company, as well as EMEA lead for the P&G business at Publicis Worldwide.


Named as one of the ten most influential leaders in digital & tech by BIMA, and included in the "Top 50 Technology Leaders in Consulting for 2022" by The Consulting Report. Chartered Marketer, accredited Management Consultant and Fellow of the Royal Geographical Society & award winning Diversity advocate.


Named in the top 20 male advocates championing women in the workplace by both the Financial Times and Yahoo Finance, a 'Male Agent of Change' by the Women’s Business Council & Management Today, as well as one of ten 'Champions for Change' by BIMA and a Trailblazer by Campaign. Advisory Board Member of Creative Equals, No Turning Back & Edcom (The European Institute for Education in Commercial Communications). Published by the Wharton School of Advertising, regular news reviewer for the BBC, former Brand Expert for Channel 5 News and Visiting Lecturer at The European School of Advertising.

When time allows a remarkably slow marathon runner & cold water swimmer.